Re-evaluating Accountability in Preventive Healthcare

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  • Think of the current health scene as a picture of mismanaged care, but one that could slowly improve as more consumers hop on the simplification train. More people around the world are taking a step back and adopting a Mindful MattersSMapproach to healthcare that recognizes the many simple health tools, habits and daily choices that can make a big difference in the long term.
  • Though it may not be recognized on a daily basis, healthcare is comprised of so much more than just physical health. According to Iconoculture’s Values and Lifestyle Survey (September 2011), consumers with better self-stated health are the ones spending more time with their friends. This emphasizes the importance of (tech-free) basic social time as integral to overall health and wellness. In Europe, for example, many people consider small steps like unplugging from technology to be key to maintaining their mental and physical health.
  • A growing regard for simple health tools and habits emphasizes that health-and-wellness is a package that includes the physical, emotional, social and lifestyle choices consumers make every day. Small health changes anchored by practicality, simplicity and choice have the potential to reduce the national healthcare footprint one person at a time.


  • Being active is a big factor in life longevity. It is meaningful to take note that the study showed that being active alone is not enough, it is prominent that a key factor in the “active” approach would have to be that individuals are spending their time with friends. This not only socializes you but alleviates stress.
  • As for turning off tech devices, it is noted that time away from technology can be good for the soul, however if you are the type of individual whom uses technology to look up facts or stay on top of current events, you are probably not in the cohort advised to turn off your devices. This advice is prominently advised for those who are on social media and game sites.
  • The Mindful MattersSM approach seems to be a different way of convincing people to focus on preventative care. Putting it into the perspective of small steps rather than a whole life overhaul makes it seem much more attainable and provides the opportunity to enjoy the satisfaction of completing numerous small goals, which would continue to fuel the motivation for change. One example of how this is playing out in the marketplace is through an App called LittleBit, which as you may gather from the name and context, is an app that helps you to make goals and reach them a little bit at a time. You set a goal and log every day whether or not you have completed it for that specific day.  It knows you are not perfect, so it measures success in points. For every time you do your goal for the day, you get a point and every time you don’t, you lose a point. After missing so many times, you are required to start over.  This is based on the assumption that it takes around 30 days to build a habit, so that’s the required time to complete each goal.  While the goals can be unrelated to healthcare, you are able to create your own and thus can focus on whatever you want, like drinking a bottle of water every day or doing 50 squats.


  • Iconoculture