Consumers Want Real Lifestyle Change From Health & Fitness Trackers

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  • It is obvious health and fitness trackers are starting to mainstream among wellness-minded consumers, but these devices still need to bridge another gap before they become a staple in consumers’ lives. These devices are all great at monitoring and reporting data, but they still fall short in terms of forcing real lifestyle improvements.  British Millennial Christopher Phin sums it up pretty well with his tweet: “Atrocious night’s sleep last night. And thanks to the Jawbone UP, I can quantify exactly how atrocious. This doesn’t help.”
  • Charts and graphs produced by these wearable gadgets — no matter how slick or interactive — are unlikely to incite real behavior changes on their own.
  • Consumers seeking self-actualization need more bang for their data-tracking buck: gear and apps that use psychological techniques like gamification, conditioned response and social pressure to coerce (and motivate) them into adjusting unhealthy lifestyles.
  • So, watch your backs, Fitbit and Fuel Band. We’re keeping our eye out for a new breed of proactive data-tracking devices that will deliver real help and change that consumers can believe in.

BalancedHealthy POV:

  • Now that people have gotten over the initial “awe” of being able to quantify and visual data about their lives, they are starting to ask the hard-hitting questions that will test the success of health and fitness trackers.  “What can this device do for me?” “I know I slept awful last night, but how can I avoid that in the future?”
  • About 37% of wearable fitness device owners don’t consider themselves to be in excellent or even good health. This meaning buyers want to invest their money in products that will actually work.
  • For the most part, these devices still remain in a niche of those who are already inclined to working out or eating healthy often. The true test will be to adapt these products in a way that they can help those consumers who are not already invested in that lifestyle.
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