“Trix are for kids!” and folks that don’t mind a little Red Dye 40 in their breakfast bowl. Some consumers were quite upset when General Mills attempted to remove artificial coloring and flavors from their cereal (WashingtonPost, 2017).
The alt-coloring supplements such as radishes, purple carrots and turmeric didn’t quite cut it for some. Ashley Carara, a Denver mom, had the following statement on Facebook: “My kids find the color of the new Trix cereal quite depressing.” Ashley wasn’t the only unhappy customer. The company was faced with a barrage of phone and email complaints demanding that the company return to its high-fructose ways. The onslaught of complaints proved to be successful and as a result, General Mills will reintroduce “Classic Trix” to shelves. They will still offer the more natural iteration — in an effort to partially maintain the 2016 pledge to remove all artificial ingredients.
It should be noted that many were pleased with General Mills’s pledge to remove artificial coloring and flavors. In fact, the company enjoyed a 6% boost in sales following the reformulation of seven cereals. This clearly depicts a desire among consumers for healthier ingredients. So, what’s the takeaway? The all-natural trend can’t be denied but neither can the American affinity for processed food, especially when nostalgia and “fun” are on the line.