New Superfood Moringa Grabs Attention

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Wellness gurus regularly look for new ways they can amp up their healthy habits. Superfoods tend to be a popular option for many. In fact, over the last seven years, there was over a 202% increase globally in new food and drink products that contained the terms “superfood”, “superfruit”, or “supergrain” (Mintel). From bananas to quinoa, the vast number of healthy foods available gives consumers plenty of options to spice up their meals. Fortunately for consumers, there is an increasingly available superfood that many are now turning to – moringa.

According to Iconoculture, The Food and Agriculture Organization of the United Nations recently named the “miracle tree” crop of the month, due to its growing value in many regions. Moringa trees are edible from root to bark, drought-resistant, fast-growing, and the seeds can purify dirty water. They are cultivated in India, Southeast Asia, and East Africa. Consumers interested in moringa’s abundance of antioxidants, vitamins, and iron can buy it in tablet (similar to taking vitamins) or powder form (can be mixed in protein shakes or smoothies). There is growing research on the superfood’s anti-inflammatory properties, as well as its wealth of amino acids and other minerals. Because of this, an increasing number of retail stores like Whole Foods are interested in bringing moringa to their shelves.