Although e-books are a popular option for many, digital print sales have steadily declined since 2013 while printed books are growing in popularity. In fact, printed books sales continue to grow at a compound annual rate of 2.8% (NPD Books). The reason for this may come as a surprise.
According to Iconoculture, increased sales in print books over the last several years are mainly attributed to children books, and the digital book market for kids never exceeded 12%. NPD Book’s Kristen McLean believe that this spike in sales for printed children books comes from parents. McLean stresses that parents’ desire to limit their kids’ screen time has created a surge of sales for printed books.
There are many parents who have strong feelings about having their children unplug from technology, so printed books are one great option for them to learn and unplug. Comics and graphic novels seem to be a popular option for many parents as they look for appropriate bedtime stories to engage their children and unplug them from the electronic devices they are around every day.
Despite surging sales in printed children books, competition remains fierce. E-books alone are projected to generate $20 billion in revenue by the end of 2018 (Statista).