Date night meets plastic surgery for a growing number of couples, who are going in together for “beauty matching” cosmetic fixes. With this new trend on the rise, it is likely that these couples are heavily contributing to the significant increase in surgeries conducted in the U.S. In fact, over the last three years, there were over 17 million hospital visits in the U.S. involving invasive, therapeutic surgeries (HCUP).
According to Iconoculture, everything is available to these couples, from facelifts to liposuction, but most couples opt for minor his-and-hers upgrades like Botox. These surgeries are often conducted in conjunction with major life events. Julius Few, a clinical professor of plastic surgery at the University of Chicago’s Pritzker School of Medicine, states that he has had couples come in for plastic surgery prior to weddings, after kids have gone off to college, and everything in between. Some couples take “beauty matching” to the extreme and want to look like one another. Most people typically just want to be there to support their partner in helping them make good decisions to feel better about their appearance.
Although it started with cosmetic surgery, the idea of doing procedures together could spill into other beneficial medical practices. For example, having his-and-hers colonoscopies could make an otherwise isolated and daunting experience much more bearable.