New parents love to document the lives of their children, as capturing babies’ interactions with the world is important to them. Photographing babies is one of the most popular ways to document their young lives. In fact, over 81% of babies in America, ages two and below, have a digital footprint of some kind involving photos (OnlineSense). Although it is important for many parents to take photos of their baby, it can be difficult to organize hundreds of special moments in one photo library.
According to Iconoculture, Precious is an AI-powered app that turns an assorted array of baby pictures into slideshows, collages, animations, and time-lapse videos that document a child’s development. Chris Lau, who co-founded Precious shortly after he had his own first child, knows that it is hard to press “delete” on even mediocre photos. Lau states that parents can overshoot photos, making it even more difficult to organize and use them for later.
Precious was launched in 2017 and now has over 54,000 subscribers that each pay $5/month or $40/year. Lau urges that the business is not there to sell ads, it is there to deliver a good quality service. Other apps like Lifecake and Tinybeans allow parents to have an organized portable baby photo-booth to document special moments.