Hasbro Recycling Program Brings New Life to Old Toys

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Toys that look new and shiny when they are first unwrapped can quickly lose their initial visual appeal. Toys that were once loved and played with regularly have likely found themselves sitting in a dusty corner somewhere. According to Iconoculture, there is now a way to recycle your old toys for free.

Hasbro has launched a pilot recycling program that lets consumers send in old toys and games to TerraCycle. TerraCycle transforms these toys and games into materials used to brighten playgrounds, park benches, and other public spaces. Once consumers join the free program, all they need to do is print out shipping labels, package up their Hasbro products, and drop them off (shipping is free as well). Anything and everything Hasbro makes is eligible: electronic toys, board games, dolls, and action figures.

Launching the toy industry’s first national-brand-sponsored recycling program reflects Hasbro’s ongoing commitment to sustainability. 90% of the company’s packaging is currently made from recycled or sustainably sourced paper. By 2019, Hasbro is expected to only use plant-based bio-polyethylene terephthalate (PET) for blister packs and plastic windows.