We have developed a custom proprietary research study to segment the different personas among health- and balance-driven American consumers. What makes this segmentation different is that the groups are defined by human values and lifestyle choices rather than by demographic and socio-economic statistics. The values-based research identified that 79% of the general public fall into BalancedHealthy categories while 21% that we call The Health Disengaged, fall outside the parameters of the study.
The BalancedHealthy universe is broken down into six unique and distinct segments: Well Accomplished, Forever Youngers, Endorphin Junkies, Balanced Souls, Empowered Independents, and Actively Ambitious.
So, which segment do you fit into?