When Amusement Park and The Values Institute examined what influence has shaped the values of today’s consumer, we first looked directly at the target audiences of some of Amusement Park’s most successful clients…clients in the fresh produce industry, in the restaurant business, in the packaged foods category, in the healthcare industry and even the home appliance and fixtures businesses. Each of the brands Amusement Park represented had something in common.

For each brand, The Values Institute identified a key target audience that strives to live a healthy lifestyle that balances a diet of natural foods, regular exercise and ample downtime for an overall state of wellbeing. Working with successful clients in these industries has given us the experience and expertise to fully understand the mind of the BalancedHealthy consumer. It has also given us curiosity and inspiration to know more about this wellness-minded consumer. Therefore, we have established BalancedHealthy.com.

Based in the epicenter of health and wellness, our Southern California location has given us an observational perspective on human values surrounding health and wellness that have shaped this growing category. While our staff lives these values on a daily basis, we went a step further and have invested in ongoing research about the lifestyles, values and behavior of the BalancedHealthy consumer.

If your customers are part of the 79% of Americans that strive to have life balance and live a healthy lifestyle, we can provide some deep insight that can help you better engage and deeply connect with them.


The Values Institute & Amusement Park