Virtual Personal Trainers Exercise Cost Plus Convenience

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From Iconoculture: WHAT’S HAPPENING Wello mashes up at-home convenience with fitness-center expertise. The company offers web-based workout trainers who instruct and guide consumers through their routines. Users sign up and

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Fall/Winter 2012 Trends

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From DGWB The days are shorter, the mornings are brisker, and the noses are back into the textbooks. Back-to-school has historically signaled a return to late-night studying and junk food.

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InsideTracker Mashes Up Biometrics With Behavior

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From Iconoculture: WHAT’S HAPPENING InsideTracker is a one-stop platform for improving one’s health, wellness and fitness regimen. Users start by completing an online assessment about their fitness and lifestyle habits

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Are Barefoot Shoes Really Better?

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Barefoot running may be trendy, but for scores of runners who train on urban streets or rocky trails, running without foot cover isn’t an option. As a result, many runners

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