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Lifestyle Trend

Let the Sunshine In: Builders Shift Their Focus to Sunrooms

June 25, 2012

From IconocultureWHAT’S HAPPENING What’s light and airy and back in demand? Sunrooms. According to a recent survey by the National Association of Home Builders, 52% of builders rate sunrooms as “desirable”

Sustainability Trend

Canopy Keepers Use Smartphones to Keep Trees Happy

June 18, 2012

From IconocultureWHAT’S HAPPENING The Urban Forestry Administration is supporting Washington, DC, tree lovers by hanging QR codes on newly planted trees. Passers-by scan a sapling to join the DC Canopy Keepers

Food

McDonald’s Votes Not to Weigh In On the Connection Between Fast Food and Obesity

June 15, 2012

From IconocultureWHAT’S HAPPENING McDonald’s shareholders voted not to investigate the impact its food has on childhood obesity, diet-related diseases and children’s health (AdAge.com, 24 May 2012). The proposal was introduced at

Consumers Trend

Radio Show Tunes Into the Needs of “Aging Boomers”

June 13, 2012

From IconocultureWHAT’S HAPPENING Grief survival. Elder rage. Intimacy tips for “sexperienced” women. Provocative topics of interest to older consumers get airtime every Monday on “The Aging Boomers” radio show. Hosted by

Sustainability

Solved! Bees Can Blame Colony Collapse Disorder on a Pesticide

May 29, 2012

From Iconoculture WHAT’S HAPPENING Since 2006, scientists have been scrambling to figure out the cause of bees’ Colony Collapse Disorder (CCD). A study to be published in the June 2012 issue

Lifestyle Trend

Mansome Gets Up Close and Personal with Men’s Grooming

May 25, 2012

From IconocultureWHAT’S HAPPENING Do beards make the man? What’s up with hair removal “down there”? Director Morgan Spurlock, who skewered fast food in Supersize Me, takes a look at the good, the

Sustainability

U.S. Consumers Get Recycling’s Benefits but Don’t Follow Through

May 14, 2012

From IconocultureWHAT’S HAPPENING It seems that US consumers have an uneasy relationship with recycling: Though most understand the benefits, a minority recycles confidently on a regular basis. GOOD and Column Five’s “The

Wellness

Passionate Travelers Book Exclusive Access on Excursionist Trips

May 9, 2012

From IconocultureWHAT’S HAPPENING Got a passion for fashion? Get exclusive access in Paris to vintage haute couture designs. Want to veer into adventure? Try mountain biking on Machu Picchu. Nomads looking

Wellness

Studies Say Supplement Takers are Generally Healthier

April 30, 2012

From IconocultureWHAT’S HAPPENING According to a study on dietary supplements commissioned by the Council for Responsible Nutrition (CRN) supplement users also make healthier choices in their day-to-day lifestyles (DrugStoreNews.com, 22 March

Wellness

MyBrainSolutions Exercises Employee Minds

April 23, 2012

From IconocultureWHAT’S HAPPENING Aetna has introduced MyBrainSolutions, an interactive “brain-training” website designed for employees (HCBD.biz, 14 March 2012). MyBrainSolutions measures four areas of brain performance including emotion, thought, feeling and self-regulation.