We have developed a custom proprietary research study to segment the different personas among health- and balance-driven American consumers. What makes this segmentation different is that the groups are defined
Patients with cognitive disorders like Alzheimer’s Disease and dementia struggle to complete daily tasks like dressing, bathing, eating and cleaning and often depend on caregivers for assistance in these activities.
The year 2016 was marked by public-health scares, catastrophic violence and civil discord, leaving most Americans feeling anxious and unsure about the future of democracy and their individual lives. After
Today’s teens are actively avoiding health-harming behavior compared to previous generations. According to an Iconoculture study on Gen We health and wellness practices, there has been an 11% decrease since